About BMW Eyewear

Men and women who appreciate the finer things in life know that attention to detail and high-quality materials can go a long way toward an incredible product. Nowhere is this more true than with the BMW optical frames collection, a series of men’s and women’s ophthalmic and sun options that look just as gorgeous as the vehicles by their name.

Patented hinges, bold colors, and durable metals and acetates work together to create the BMW eyewear collection that’s one for the record books. Sunglasses give you the option of showing off a bit with uniquely mirrored lenses while ophthalmic styles can be as bold or as subtle as you like.

The next time you want a new pair of glasses that represents your affinity for luxury, take a look at the BMW eyewear collection. From work to fun, vacation and more, BMW's functional and gorgeous optical frames meet every need.

CoolFrames Designer Eyewear Boutique is an authorized BMW Eyewear online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.


CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.