TRU Trussardi

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About TRU Trussardi

Having started out as an accessories laboratory specialized in leather goods, Trussardi has almost a hundred years of experience in luxury clothing and accessories for men and women. Throughout the last century until today, the Italian fashion house Trussardi has constantly reinvented and refortified itself and is today one of the most respected names in the fashion world.

Trussardi stands for a new lifestyle, for discreet sophistication, experimentation and innovation; for restrained elegance, attention to detail, sobriety, allure and high aspiration – but most of all, Trussardi stands for excellence. Everything the Group does is striving for perfection.

Trussardi eyewear follows the same high goals, embodying the values of refinement and distinction, in the choice of raw materials to the finishing details, throughout the process of creating decidedly innovative and contemporary eyewear.

CoolFrames Designer Eyewear Boutique is an authorized TRU Trussardi online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.


CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.