PUMA's early sporting heritage with innovations such as the first studded football shoe and achievements in legendary sporting events such as the 1936 Olympic Games were just a hint at the future promise of this prestigious and leading international sports brand. PUMA’s recent collaborations with stars including Usain Bolt or Freddie Ljungberg and involvement in events such as The Volvo Ocean Race or Formula 1 underscore the brand's supremacy in modern sport marketing.
PUMA recognised the increasing popularity of sport in everyday life and was one of the first firms to officially forge a link and develop PUMA into the ultimate SportLifeStyle brand. PUMA glasses, footwear, clothing and accessories are a celebration of the SportLifeStyle blend of sport, lifestyle and fashion for an active and fun-filled life.