About Mad In Italy

No it’s not a typo - Mad In Italy was intentionally spelled without the ‘e’ to illustrate the madness that’s involved in their design. Founded in Italy and bringing over 30 years of optical experience to their collection, they aim to create eyewear styles that really push the boundaries of conventional style.

Many of their optical styles can be considered unisex, as colors stay relatively gender neutral and shapes challenge traditional stereotypical norms. Mad In Italy uses a range of materials to create what some call true works of art, and unique bridge styles for both men and women tend to be a focus of their collection.

Whether you’re looking for a metal pair of glasses with laser cut details or patterned acetate that adds depth and dimension, Mad In Italy has styles to meet a variety of tastes. You can count on their craftsmanship and attention to detail and feel confident that your frames will withstand the test of time.

CoolFrames Designer Eyewear Boutique is an authorized Mad In Italy online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.