About Diesel

As a popular denim and fashion brand that first planted its roots in the late 1970’s, Diesel has branched out into an eyewear designer that rivals every top brand on the market. Appealing to a youthful crowd that blends urban fashion with classic design, Diesel's eyewear gives men and women countless ways to look their best.

Diesel has really grasped on to the trends of the future, combining unusual brow lines with functional lens shapes to give frames a funky and eye catching style. Those who prefer basic black, or at least something very neutral, will appreciate Diesel's glasses frames' adherence to colors that work with every outfit and skin tone.

Designer Renzo Rosso holds true to the ideals of individuality and self-expression, and nowhere is this more clear than in Diesel’s vast range of glasses frames. Try Diesel's eyewear for yourself to feel set free from society’s fashion norms.

CoolFrames Designer Eyewear Boutique is an authorized Diesel online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.