About SuperFlex


Eyeglass shopping for the whole family might feel overwhelming, but the team at SuperFlex has created a rich line-up of eyeglass frames for men, women, and kids. Playing with a palate of fun colors and smart shapes, they’ve created a collection of Superflex glasses that everyone will love.

Men’s frames incorporate the use of classic colors with modern shapes, and use high-quality metal and acetate materials for a product that will last you years. Women can find a little bit of everything with SuperFlex, so whether bold or subtle is the name of the game, you’ll find what you’re looking for.

Kids love SuperFlex eyeglass frames for their range of shapes and colors with some styles created to mirror the adult looks they may admire. If you have a plethora of people who need new frames, SuperFlex glasses give you the luxury of meeting everyone’s needs within one fashionable brand.

CoolFrames Designer Eyewear Boutique is an authorized SuperFlex online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.

INDEPENDENTLY OWNED SINCE 1997

CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.