Limited Time Offer
Click here to save 10% on lenses

About Fundamentals


Aptly named, the Fundamentals eyewear collection gives you high-quality frames and great styling that’s necessary for all of us to put our best foot forward. While some might associate the brand name and style with the word basic, the Fundamentals eyeglass frames are anything but.

Men and women alike will love the wide range of styles presented in this collection, as everything from timeless aviators to modern and bold looks can be found. The Fundamentals eyewear design team adheres to a relatively neutral color palate, meaning that any frame you purchase is sure to match your wardrobe with ease.

Best of all, eyeglass frames from Fundamentals are affordable enough to try more than one! Select a new shape, have fun with a different color, or choose something completely out of your typical style box. With designs that fit and flatter nearly any face, this line-up of eyewear is an important part of anyone’s personal collection.

CoolFrames Designer Eyewear Boutique is an authorized Fundamentals online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.