About Cool Frames
Back in the mid-90s, a visionary optician named Lee Weissman had a bright idea: bring eyewear shopping online! On December 6th, 1997, Cool Frames launched its very first website.
Since then, we've come a long way! In 1999, Lee and his brother David joined forces, transforming Cool Frames into a premier online destination for designer eyewear. It wasn't always easy. Many brands were hesitant about online sales, but we persevered, building strong relationships with top manufacturers like Luxottica, Safilo, Marchon, Marcolin, Kering, and many more. These long-term partnerships have allowed us to become authorized dealers for exclusive brands like Cartier, Maui Jim, Prada, Mykita, Dita, and countless others.
Today, we're proud to offer the world's largest online selection of designer sunglasses and eyeglasses. We constantly add new brands and ensure you get the best prices on frames and lenses.
Everything ships from our state-of-the-art fulfillment center and optical lab in Sheepshead Bay, Brooklyn—the same neighborhood where Lee and David opened their first optical store. This store was our first step beyond the digital world, and in 2023, we expanded even further with our first brick-and-mortar location in Old Bridge, NJ!
With over 3 million customers in 2024, we've refreshed our brand and created a completely redesigned online shopping experience. Now, you can enjoy virtual try-ons, easy returns and exchanges, and our exciting new Cool Cash rewards program. It's all part of our ongoing commitment to you, our valued customer.