Using patented photochromic dyes, Transitions® lenses optimize your sight in every light. They are as clear as other lenses when worn indoors and at night. Outdoors, they quickly adjust to the change in light by regulating their level of darkness. With the increase in intensity of ultraviolet rays, the darker the lenses become accordingly. They are as dark as most sunglasses in bright sunlight. When you go into the shade or back indoors, Transitions® lenses automatically fade back to clear. Transitions® lenses darken by 80% outdoors and are about 2% shaded indoors. They reach 70% tint in 35 seconds. The activation and de-activation of the lenses happen smoothly and quickly, such that the change is hardly noticeable to the wearer.

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Optimal Comfort

By self-adjusting to the intensity of UV light, Transitions® lenses provide visual comfort that is maintained at all times. Strain and fatigue of the eyes can result from frequent variations in light throughout the day. Also, the glare of sunlight can impair vision, reducing the eye's ability to distinguish contrast. Transitions® lenses reduce eye strain and glare by regulating the amount of light entering your eyes.

UV Protection

Another significant benefit of Transitions® lenses is its 100% UV protection. We all know skin exposure to the sun's UV rays has damaging effects, but not many people are aware that the eyes are just as susceptible to serious effects. Continued exposure to UV rays over time can be a factor in short-term vision impairment and age-related cataracts and macular degeneration. The delicate area around your eyes need protection from UV rays as well. Transitions® lenses provide UV 400 protection for your eyes. Regardless of overcast weather or the level of tint, UV blockage will remain at 100%.

Recommended By Eye Care Professionals

With Transitions® lenses, you can go about your daily activities with convenience and assurance of eye protection. The lenses help to maintain the health of your eyes. As a result, they are the number one recommended photochromic lens by eye care professionals. They are especially recommended for people whose eyes are light-sensitive, who are recovering from eye surgery, or who have medical or eye conditions such as diabetes or cataract. Transitions® lenses are great for children as well, since they tend to spend a lot of time outdoors and their eyes are still developing.

Promotion

With every purchase of a pair of Transitions® lenses, CoolFrames will send you a Transitions Certificate of Authenticity. Transitions is now offering a promotion that gives you the chance to win $100. To participate in Transitions® Take Your Shot Instant Win Game, simply register your Certificate of Authenticity online at www.transitions.com. You will be asked to complete a brief survey and become eligible to play the instant win game.

Transitions VI

Transitions VI lenses are newest Transitions® lenses available, launched by Essilor in 2008. They provide even greater protection and comfort that are the hallmarks of Transitions lenses. Compared to previous generations, Transitions VI lenses darken and fade more quickly. They demonstrate advanced performance at high, as well as average, temperatures. Transitions VI lenses are also compatible with almost every style of frame, and available in most types of lens material. They are offered in grey and brown tints.