William Rast

CoolFrames Designer Eyewear Boutique is an authorized William Rast online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.

William Rast, the "New America" denim culture brand, was conceptualized and founded by business partners and childhood friends, Justin Timberlake and Trace Ayala in 2005. Originally comprised of only denim, the brand has expanded into a complete lifestyle collection, including leathers, outerwear, wovens, knits, footwear and now, eyewear.