Or, add prescription lenses and other extras...
Prescription Lens Selection:
Our in-house optical lab offers a full line of custom prescription lenses from Seiko, Younger Optics and Essilor (i.e. Varilux Progressives, Transitions, etc).
In addition to offering plastic, polycarbonate, trivex and high-index materials we also specialize in Essilor Crizal Easy, Alize, Avance UV and Sapphire UV (Forte) Anti-Reflective coatings.
Our licensed opticians are standing by to answer all your questions.
Also, on top of our every-day low prices, we also offer a Scratch Resistant Coating and Drilling at no cost to you.
Receive a CoolCash Gift Certificate when you purchase this frame.
The CoolCash Gift Certificate will be generated automatically once your order is fulfilled.
It can be applied to any future order, can be combined with other offers, and is transferable.
Instant $20 discount off any qualifying $200 purchase*
*Discount automatically applied at checkout. Add-on items such as cleaning kits, extended warranties and shipping costs do not contribute towards the $200 total.
FREE Domestic Shipping
on any order over $50
Express and International
shipping options available
Found a lower price?
We'll match it... and more!
As an authorized
online retailer of Dakota Smith products we will match our competitors' prices and also guarantee that you will receive a brand new, authentic frame with a full manufacturer warranty. Request price adjustment.
What's our Return Policy?
We will replace any defective or damaged item free of charge to ensure 100% satisfaction. We will also allow a one-time exchange for another frame of equal or greater value, if you are unhappy with your initial selection. Read the complete Returns & Exchanges Policy...
Dakota Smith is not just an American eyewear brand. It is an attitude. Rich in spirit and conviction, Dakota Smith is about freedom of expression. The collection speaks to those original thinkers who shape our culture. They are the innovators, influencers and mavericks who go against the grain to break new ground. They are the musicians, artists and athletes who set the trends.
Designed to meet the needs of that much coveted, but unquestionably underserved segment of the optical market, 18 to 35 year old trend setting men, Dakota Smith combines a modern aesthetic with iconographic elements that define "urban cool." Clean modern fronts are combined with vintage decor elements to convey an attitude that is both original and cool. Yet the Dakota Smith collection price points are attainable giving the eyewear democratic appeal.
Dakota Smith offers a variety of products from eyewear and sunwear, to apparel and accessories that embody true American independence and the hopeful idealism that exists in all of us.